SEO Boost with Social

Having a high listing within the major search engines is high on the list of most, if not all, of anyone who has a web presence. That's mostly the point! Being ranked highly for your targeted keywords is a must and will certainly drive increased traffic from your targeted audience to your website.

Focus on Social

I have found that a highly valuable piece of off-page SEO is to correctly setup and link certain social networking accounts to your business profile. Social networks are crawled frequently and are highly rated by the search engines: often achieving higher rankings that primary websites.

By claiming your social networking profiles, you can build a number of inbound links to your site, increase your site's visibility by appearing in multiple search results, and increase the perceived validity of your business.

The Players

With so many social networks available, it can be difficult to identify which ones to list with. The following are my suggestions, but you should also consider any social network that is potentially used by your client base.

Social Networks

The following are must-have accounts that should be set up for any business looking to operate a web presence. Your handle / username should be the name of your company and you should link to each of these accounts from your website, if possible.

  • Facebook
  • Twitter
  • LinkedIn
  • Google+ Business

Local Search

The following are must-have accounts that should be set up for any business operating in a specific area of the country. Generally, there is a requirement to authenticate your address, so to gain a listing on these sites can take up to 8 weeks.

  • Foursquare
  • Google Places
  • Yahoo! Local
  • Yelp!

Final Thoughts

Once you gain listings in all of the above, you have automatically generated high-quality backlinks to your website, and have increased your website's visibility online. Of course, the next step is to actively use those accounts to communicate within your business sector and directly with clients and customers.